by Ted Rubin | Aug 16, 2016 | Featured, Marketing, Social Media/Marketing
The dominance of e-commerce has changed what we expect from the brick-and-mortar retail shopping experience, to the point that some major brands are toying with saying goodbye to the old model altogether. Trying to match the convenience, selection and clean navigation...
by Ted Rubin | Aug 14, 2016 | Featured, Marketing, Social Media/Marketing
Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things...
by Ted Rubin | Aug 13, 2016 | Featured, Marketing, Social Media/Marketing
The six words to never utter in today’s business environment… “We’ve always done it this way.” Empower your employees to collaborate with each other, float new ideas and try new ways of getting things done. Stop thinking in terms of silos of information...
by Ted Rubin | Aug 10, 2016 | Featured, Marketing, Social Media/Marketing
Brand identification is changing right along with the other shifts social media has brought about. It is no longer as much about the company logo, the colors, or whether we use our middle initial in visual materials or not; it is now about “Social ID”—our voice and...
by Ted Rubin | Aug 8, 2016 | Featured, Marketing, Social Media/Marketing
Let’s be clear, in NO way, shape, or form is Jet.com a “rival” of Amazon… it’s like comparing a small market minor league baseball team to the NY Yankees. So let’s hope the media can drop the hyperbole when discussing this acquisition. AND this is also NOT about...