Originally posted at bryankramer.com
People often cast others who do things differently as doing things incorrectly. Just because we have different lifestyle patterns than our parents did, doesn’t mean that we’re lazy or boomarangs or whatever you’d like to call us. When Millennials have a question or don’t know how to do something, they ask Google. This is not a sign of incompetence, but quite the opposite.
Thanks to the Internet, Millennials are one of the smartest generations in history. We see the Internet as a great resource and wealth of information, and we are constantly accessing it to make our lives and communications more efficient. People think that Millennials are always engaged with a screen instead of the people around them. Myth about Millennials is that they are all about do-good marketing, that all they need is to be aligned with a brand’s higher purpose and values to be turned into avid brand ambassadors.
With best wishes,
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