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My Latest Book is Live… The Age of Influence: Selling to the Digitally Connected Customer

What is influence, exactly? And what does having influence mean in today’s world? According to Merriam-Webster, influence is: The power to change or affect someone or something, or the power to cause changes without directly forcing them to happen. There is influence on a personal level, as well as influence from a business perspective. We […]

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Brand vs Reputation

The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand […]

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Self-Help “Gurus” and “Life” Coaches Preaching… NEVER Be Satisfied

I see all these self-help “gurus” and “life” coaches preaching… NEVER be satisfied, reach for more. If you’re not uncomfortable, you’re not growing. If you’re not doing more, being more, trying more… you need to. Funny thing is, I’m… STRIVING “TO BE” SATISFIED and “TO BE” COMFORTABLE. Might be time for more of you to […]

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Growth Hacking…

“Growth hacking refers to a set of marketing experiments that lead to growth of a business. So it happens that growth hacking is usually about social media, viral marketing and other relatively novel marketing methods. And none of these methods can be done without tools. How to go about it? What tools will help you? […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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