by Ted Rubin | Oct 11, 2014 | Featured, Marketing, Social Media/Marketing
—– Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business, it’s important to remember to build your personal brand along...
by Ted Rubin | Oct 8, 2014 | Featured, Marketing, Social Media/Marketing
Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust...
by Ted Rubin | Oct 5, 2014 | Featured, Marketing, Social Media/Marketing
I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true tactics. However, it’s important to note that battle tactics, as well...
by Ted Rubin | Oct 2, 2014 | Featured, Marketing, Social Media/Marketing
What happens when #JustBeNice isn’t enough? Let’s look at this through the lens of customer service. About a year ago, you bought a new grill at a national chain. The sales reps were friendly and convinced you to buy the store brand, the model you wanted was in stock,...
by Ted Rubin | Sep 29, 2014 | Featured, Marketing, Social Media/Marketing
—– “Now that you’ve taken the time to create targeted content for your audience, learn how to share it over and over again to build a loyal following.” In 1996, the Internet was just five years old, yet even then, the iconic Bill Gates was able to...
by Ted Rubin | Sep 25, 2014 | Featured, Marketing, Social Media/Marketing
There are some great marketing lessons to be taken from fishing, and I’m not talking about the “ph-” variety. If you’ve ever been fishing with an expert, on that expert’s home turf, you know that it can be an almost artistic experience. Before your boat even hits the...