Marketing

Find Your Sweet Spot for Inspiration

This Holiday Season is the Perfect Time to Start There’s nothing quite like the feeling of that eureka moment. You’re going through your day, handling a task that leaves your mind free to wander, then boom – a big, creative idea bursts into being. It might be a solution to some intractable challenge, or some […]

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Millennials… What You Need to Know

If I had one piece of advice to give marketers who are beginning a career in 2016, it would be this: Millennials are not a new species. Keep that in mind the next time someone tells you they have the “secret” of marketing to Millennials, Gen Z, or whatever generation comes next. There’s no “secret,” […]

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Anger and Influence… Not Good Bedfellows

You’ve heard me say before that everybody has influence because we all have an influence on the people around us. However, this can be a double-edged sword, especially if we let negative emotions rule us. Negativity (and anger in particular) is not only an emotional state of being—it’s a destructive psychological force that colors everything […]

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tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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