Miscellaneous

Forget B2B or B2C and Focus on BwB or BwC Instead ~guest post via @BLichtenwalner

The terms “Business to Business” (B2B) and “Business to Consumer” (B2C) are outdated. These terms imply your business is doing something to a customer. That may be how business was conducted decades ago, but it’s always been better – and is now necessary – to conduct business with your customer. Business to a customer is a transaction. Business with a...

Read More

Wrap Social Around Your Business Processes to Reap Greater CX Rewards ~via @InsideCXM

  There is no doubt anymore that the social media revolution has made permanent changes to the communication landscape-both for companies and individuals. However the individual changes are what’s driving the social media industry in business, and many companies are still slow picking up on this. I talked about this before in a blog about […]

Read More

Should Social Media Outsourcing be Illegal? ~guest post via @BLichtenwalner

Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts should be outlawed? Below are a couple issues to consider: 1. False Advertising Proponents of outsourced social media consider...

Read More

Should Social Media Outsourcing be Illegal? ~guest post via @BLichtenwalner

Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts should be outlawed? Below are a couple issues to consider: 1. False Advertising Proponents of outsourced social media consider...

Read More

Thanks Dad…

2009 when the girls were still a part of my parent’s life. My Dad, Sheldon Rubin (yes Sheldon/Shelly… the scene in “When Harry met Sally” didn’t make it easy for me to look at my Dad for a while, LOL), taught me the value of friendship, at all levels, and how important it is to be […]

Read More

It’s Not OK…

  It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage employees from building their own personal brands. It is […]

Read More

tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

Join to Instagram