Should Social Media Outsourcing be Illegal? ~guest post via @BLichtenwalner

Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts should be outlawed? Below are a couple issues to consider: 1. False Advertising Proponents of outsourced social media consider...

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Thanks Dad…

2009 when the girls were still a part of my parent’s life. My Dad, Sheldon Rubin (yes Sheldon/Shelly… the scene in “When Harry met Sally” didn’t make it easy for me to look at my Dad for a while, LOL), taught me the value of friendship, at all levels, and how important it is to be […]

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It’s Not OK…

  It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage employees from building their own personal brands. It is […]

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AM I READY? ~via @PurpleClvr

For the first time in many years, I feel my heart opening up to a long-term relationship by Ted Rubin Sunday, August 18, 2013 My divorce marked a significant change in my life. My world had revolved around my family. I worked, played, socialized and dreamed with them always in mind. Although my marriage was a difficult […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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