Social Media/Marketing

Leesa Has Hacked Mattress Buying And Changed The Industry In the Process ~via @Katadhin

Have you been Mattress shopping lately? How about in the last decade? The last hundred years perhaps? I’m pretty sure that the shopping experience hasn’t changed in the last 50 years if ever. You are bombarded by a constant barrage of ‘sales’ and finally go into a store and are immediately overwhelmed by a plethora of features […]

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The Age of Influence

In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not a place, a.k.a. the website […]

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My Latest Book is Live… The Age of Influence: Selling to the Digitally Connected Customer

What is influence, exactly? And what does having influence mean in today’s world? According to Merriam-Webster, influence is: The power to change or affect someone or something, or the power to cause changes without directly forcing them to happen. There is influence on a personal level, as well as influence from a business perspective. We […]

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Brand vs Reputation

The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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