Social Media/Marketing

What’s Your Sales Edge?

Today’s knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what’s your sales edge? “Learning to build stronger relationships with your clients.” I was reading some great information recently on social selling and how social media has changed the sales process. The power now is in the […]

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The Key is Harnessing the Power of Social Influence in a Compelling Way…

The key is harnessing the power of social influence in a compelling way that connects authentic story-telling with brand and product interaction. This is a radical departure from the current media and eCommerce environment as consumers seek information when and where they want it vs. proceeding along a predictable purchase path. Mobile is accelerating this […]

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Provide Content That Serves You AND Them…

In addition to social training, grooming social advocates within your company also requires that they have access to content. Naturally, you’ll be publishing content that’s brand related for them to share. However, don’t make it a one-way street. Also publish (or curate) content that helps your employees build their own personal brand, such as travel, […]

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Winning in Service Markets, Winning in Every Market…

Winning in Service Markets, winning in every market… is all about customer experience. Marketing/Communications/Customer Service are all interconnected, and in order to deliver an OmniChannel experience Externally, you must create an OmniChannel culture Internally! Always remember that the only time you have 100% of your customers attention is when they are looking for Customer...

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STORY IS IMPORTANT…

STORY IS IMPORTANT… Remember the power of storytelling, and use it in your communications. People can’t resist a good story. It’s an emotional connection bridge that is built into our human DNA. Social enhances it by allowing more followers/consumers to share more stories about more of the products they see, buy and use. Another thing […]

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tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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