by Ted Rubin | Feb 7, 2017 | Featured, Marketing, Social Media/Marketing
My Guest is an industry leader in Social Marketing strategy and brand evangelism. Forbes Magazine ranked him among the top 15 social media influencers, he was listed number 2 on the LeadTail list of top 25 people most mentioned by digital marketers. He is the author...
by Ted Rubin | Feb 3, 2017 | Featured, Marketing, Social Media/Marketing
When you tell your story in a way that people will care, you create a relationship, a connection, a value that goes beyond immediate $’s and cents. It is what creates conversation, the content that creates trust, loyalty and advocacy. All of this will scale no...
by Ted Rubin | Jan 30, 2017 | Featured, Marketing, Social Media/Marketing
You may have noticed that it’s not terribly difficult to build up a huge list of connections on your favorite social platform, if volume is your goal. Volume doesn’t necessarily translate to quality, but there are plenty of tactics to rack up big...
by Ted Rubin | Jan 26, 2017 | Featured, Marketing, Social Media/Marketing
We spend a lot of time talking about the positive momentum you can build with social, simply by being present, engaging your audience in a meaningful way, and keeping the focus on building relationships with your connections instead of just blasting out as much...
by Ted Rubin | Jan 20, 2017 | Featured, Marketing, Social Media/Marketing
No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social sites thrive when they show up in large numbers. Part of this is the power of numbers. According to...
by Ted Rubin | Jan 7, 2017 | Featured, Marketing, Social Media/Marketing
If you’re aiming for omni-channel excellence, or simply looking to thrive on your channels of choice, don’t forget about the human side. In fact, it should be your first priority. With every new trend and communication channel comes new opportunities to connect, so...