by Ted Rubin | Aug 21, 2016 | Featured, Marketing, Social Media/Marketing, Uncategorized
Streamed live on Jul 4, 2016 The habits, hacks and mindsets for energy renewal, self management and success from the man who evangelizes the phrase ‘Return on Relationship’… TedRubin.com, Straight Talk Via One Percent Daily: Imagine Your Life in 100...
by Ted Rubin | Aug 19, 2016 | Featured, Marketing, Social Media/Marketing
They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.) Include no technical information for brands and products. Give away free...
by Ted Rubin | Aug 16, 2016 | Featured, Marketing, Social Media/Marketing
The dominance of e-commerce has changed what we expect from the brick-and-mortar retail shopping experience, to the point that some major brands are toying with saying goodbye to the old model altogether. Trying to match the convenience, selection and clean navigation...
by Ted Rubin | Aug 14, 2016 | Featured, Marketing, Social Media/Marketing
Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things...
by Ted Rubin | Aug 13, 2016 | Featured, Marketing, Social Media/Marketing
The six words to never utter in today’s business environment… “We’ve always done it this way.” Empower your employees to collaborate with each other, float new ideas and try new ways of getting things done. Stop thinking in terms of silos of information...
by Ted Rubin | Aug 10, 2016 | Featured, Marketing, Social Media/Marketing
Brand identification is changing right along with the other shifts social media has brought about. It is no longer as much about the company logo, the colors, or whether we use our middle initial in visual materials or not; it is now about “Social ID”—our voice and...