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How Collective Bias Harnesses the Power of Social Shoppers

CollectiveBiasTV Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for brands and retailers. The company has satellite offices in New York City, Chicago, Minneapolis and San Francisco, […]

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Does Every Job Go to the Lowest Bidder? Doesn’t Have to…

Whether you’re in a sales position for a Fortune 500 company or you’re a solo-preneur trying to market your services, sales can often feel like an uphill battle. Does it frustrate you that your under-bidding competition often gets the sale while you do all the up-front work prepping the prospect? If so, you’re not alone. […]

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Influencers versus Inserts: Is the Writing on the Wall for Print in 2013?

The co-founder and CEO of Collective Bias, John Andrews, recently told Marketing Daily that there are changes in the wind regarding shopper marketing and the last bastion of print media advertising to still be alive and kicking, the Free-Standing Insert (FSI) . It’s amazing to me the amount of money that’s still dumped into coupons and inserts in the […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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