An Inspiration in My Life

Ira Gibel was my Junior High and High School Wrestling Coach and Roz is his wife. Ira and Roz taught me about never giving up, loyalty to friends and family, and that learning never ends. I cannot express how much it has meant to me all these years. Ira taught me that its never over. […]

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Dad Spotlight: Ted Rubin Author, Social Media Strategist and Father ~ via @DadSpotlight

In this episode we had the chance to interview Ted Rubin who is both an author and father of two. If you don’t know who Ted Rubin is, he is a social marketing strategist, keynote speaker, brand evangelist and acting CMO of Brand Innovators. Also, in March 2009 he started publicly using and evangelizing the term ROR: Return on Relationship™ In […]

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Let Go of the Fear and Own Social ~via @InsideCXM

Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their businesses are offering and doing. While that’s fine, these efforts are still relying mainly on pushing information toward […]

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How Collective Bias Harnesses the Power of Social Shoppers

CollectiveBiasTV Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for brands and retailers. The company has satellite offices in New York City, Chicago, Minneapolis and San Francisco, […]

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Does Every Job Go to the Lowest Bidder? Doesn’t Have to…

Whether you’re in a sales position for a Fortune 500 company or you’re a solo-preneur trying to market your services, sales can often feel like an uphill battle. Does it frustrate you that your under-bidding competition often gets the sale while you do all the up-front work prepping the prospect? If so, you’re not alone. […]

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Influencers versus Inserts: Is the Writing on the Wall for Print in 2013?

The co-founder and CEO of Collective Bias, John Andrews, recently told Marketing Daily that there are changes in the wind regarding shopper marketing and the last bastion of print media advertising to still be alive and kicking, the Free-Standing Insert (FSI) . It’s amazing to me the amount of money that’s still dumped into coupons and inserts in the […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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