How to Look Someone in the Eye Digitally… via @30SecondMom

I met social media guru Ted Rubin, chief social media officer at Collective Bias, at the SheStreams conference in Fort Lauderdale, FL. I have been connected to Ted through social media for a couple of years, but had never met him in person. First of all, meeting him felt like we already knew each other. That’s just the power of social media. Secondly, Ted sat down with a few of us from 30Second Mom and talked digital connecting. He shared a 30second tip with us about how to look someone in the eye – digitally. Watch this video he made for us and learn how to improve your online connecting!

Power of Social Media Connections

Posted on April 9, 2012 by elisa

I talk a lot about the power of social media and how it’s an integral part of 30Second Mom. Having been in the online world since the early days, I’ve so enjoyed being part of the evolution of the Websocial media and now mobile media. It’s incredible to see the tools we use get better and better. We’ve gone from “online journals” to blogs; “chat rooms” and “message boards” to TwitterFacebook and more; weekly online magazines to 24/7 streams. How amazing (and fun)!

I know many people are still nervous about jumping in to the fast-moving river of new media, but I’ll always encourage it – no matter your age or profession. I think social media has the power to create relationships unlike any other format, and you can meet people you may not otherwise have had the opportunity to meet.

30Second Mom contributors

I recently attended the SheStreams conference in Ft Lauderdale, FL, where I met many people with whom I already had connected with online, but had never met in person. This photo shows me with 30SM contributors Samantha Kemp-Jackson,Jennifer PereyraJoani PlentyAmanda Heyser and Annette Jett. We had such a great time together! It was an incredible experience. From meeting 30Second Mom contributors (that felt like sisters) to a variety of powerful and amazing women business owners and other professionals who I’d been wanting to meet in “real life.”

Elisa and Ted

One of those people is Ted Rubin. Here’s a photo of Ted and me at the 30Second Mom Twitter party (with SheStreams founder Maria Bailey in the background). Ted is a remarkable person in social media, who brings incredible insights to the table both online and offline. We sat down with him at SheStreams and learned even more about connecting, in just a few minutes. He gave us his top 30Second tip for connecting on social media. He described his process of looking someone in the eye – digitally – as a way to authentically connect with them. Here’s a link to his 30Second video. Hope you learn as much from him as we did.

What do you think about looking someone in the eye digitally? Do you do this already? Let us know your tips for social media connecting – we’d love to hear them!




Post Author
Ted Rubin


  1. posted by
    Dennis Keefe
    Apr 9, 2012 Reply

    Great post Elisa! I have been encouraged by Ted as well and met him at our Macaroni Kid Meetup in Ft. Lauderdale last October. I try to engage with people daily and keep up with what they are doing. I keep a spreadsheet in Google Docs that helps me to know at a glance if I have not contacted someone in the past 7 days.

    There is also a tool I use daily called it’s free and it will help you to manage the massive amounts of content that we all deal with each day.


    • posted by
      Ted Rubin
      Apr 9, 2012 Reply

      Thanks for sharing Dennis.

  2. posted by
    Stan Faryna
    Apr 10, 2012 Reply


    I haven’t met Ted in person, but his social savvy comes across the digital divide. He also comes across well in video.

    Myself, I have a blog. That’s where I can connect with you and have a conversation – if that’s what you are looking for. I’m also on Twitter and Facebook but I believe they are ultimately inadequate for anything meaningful beyond a nod or hat tip.

    Recently on my blog: Do you struggle with signs, blessings, and gifts?

    • posted by
      Ted Rubin
      Apr 10, 2012 Reply

      Thanks for the input Stan. Make it a great day 🙂

  3. posted by
    Laura @SuperGlueMom @MOMables
    Apr 10, 2012 Reply

    I loved the 30second tip Ted! I click on profiles often to answer by first name but now I see it’s a must! Thank you for the reminder.

    • posted by
      Ted Rubin
      Apr 10, 2012 Reply

      It is all about connecting Laura… I know you understand that. Hope to see you again f2f sometime soon.

  4. posted by
    Philip Quintas
    Apr 10, 2012 Reply

    This is an important lesson you have delivered here, Ted and Elisa. There is a lot of value in kindness. By paying attention to people it reminds them that they are important and may encourage them to be more loving toward others. I’d like to think that I have had that kind of effect on the world, I know that you have.

  5. posted by
    Apr 13, 2012 Reply

    Great advice Ted
    It’s Amazing how many times I get contacted as “Dear Mom Blogger”. FAIL!

  6. posted by
    Jun 6, 2012 Reply

    I got the eye of the digital Tiger.

    I totally feel this, I got a pitch yesterday addressed to “Cindy”, whoever she is.

    • posted by
      Ted Rubin
      Jun 6, 2012 Reply

      Thanks Candice. So important.

  7. posted by
    Jul 27, 2015 Reply

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    I never found any interesting article about like yours. It’s pretty worth enough
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    content as you did, the net will be much more useful than ever before.

    • posted by
      Ted Rubin
      Jul 27, 2015 Reply

      Thanks Rosita. Make it a great day 🙂

  8. posted by
    Mar 27, 2016 Reply

    Hello, yes this paragraph is truly nice and I have learned lot
    of things from it on the topic of blogging. thanks.

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