In 2015 I learned valuable lessons about community. Most importantly that “A Network gives you Reach, but a Community gives you Power. Networks Connect… Communities Care!
A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated community takes effort, but it’s one of the most effective ways to build your brand. The power of relationships scales up when you create opportunities for passionate people to connect.
So don’t get hung up on the size of your network. Instead, whether it’s around a cause, a topic of interest, or developing your next product or service… work on ways to connect that network into, and empower/enable, vibrant communities. Networks are just a series of nodes, communities supports each other, looks out for each other, and have lifeblood.