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Straight Talk Blog: Featured Posts
How to Drive Your Best Employees to the Competition
Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They can afford to be choosy, demand more and offer less. After all,...
How Zappos So Easily Turned a #FAIL into a Big Win
So unfortunate to see ads, from brands I respect, that are such #FAILS. Good idea, I have been writing about hiking for when I am in Pine, AZ and was even interested in these shoes (so clicked on the ad), so "good Job" of matchmaking Facebook... BUT who ever created...
#Hashtags are the New Water-Cooler
A social contact, reached out the other day and asked me my opinion about Hashtags for a presentation she is doing. This is my reply... Savvy people/marketers who want their content/conversation about a topic, or idea/ideal available in one place, create a hashtag and...
Lighten Up… Millennials are Not That Scary!
If you Google the term “Millennials,” you’ll come up with about 13 million results, with titles all over the map: The Impact of Millennials Millennials Too Good for Gap but Love Walmart 15 Economic Facts About Millennials Millennials’ Banking Habits Could Make Wall...
Ted Rubin from SXSW 2015 On A #NewWayToWork ~via @IBMSocialBiz
Published by IBM Social Business on Jul 14, 2015 Return on Relationship, #RonR, expert Ted Rubin speaks with IBM and SocialMediaToday about a new way to work at SXSW 2015. Topics include the workplace in 10 years, most significant impact on the future of work, the...
How Ted Rubin Learned to Always Be Connecting [video] ~ via @MarketingScope
Hear Ted talk on social media, brand advocacy and how he got started in marketing. Watch Episode 22 of our Marketing Mash video series to learn how Social Marketing Strategist Ted Rubin got his start in social media and marketing, and what his tactics are for always...