ROR (#RonR), Return on Relationship™… what is that?

 

Facebook fans, retweets, site visits, video views, positive ratings and vibrant communities are not measureable financial assets—they aren’t reflected on the balance sheet and can’t be counted on an income statement—but that doesn’t mean they are valueless.  Instead, these are leading indicators that a brand is doing something to create value that can lead to financial results in the future. In addition these relationships can be leveraged through initiatives, campaigns, and events to create real dollar value for a brand. In other words, ROR – Return on Relationship!

In a fast paced, digital world, defining and maintaining our relationships has become unexpectedly difficult.  Social Media has enabled us to connect with an infinite number of individuals; it has given us the tools to extend relationships that years ago would have been impossible.  Yet make no mistake: “Social Media is a facilitator of relationships, but it is not the relationship itself.”  You have to give to get; it’s so simple in concept yet not always easy to wrap your arms around when online since it is not as simple as a favor, a hug or a handshake.

I believe everything we do in our personal lives and business revolves around relationships… now more than ever. With effort, an online relationship may begin from the request of a Facebook friend or following someone on Twitter; but make no mistake – that initial request or follow will never create the relationship.  Trust is built upon interaction, when you’re true to your word, authentic, and genuine.  To build relationships online, you (as a brand or individual) have to offer value in return.  Be it via valuable information or personal introductions, engagement and interaction will remain key.  By asking questions and proposing ideas, you can engage your followers in such a way to give them the ability and reason to respond.  Then when they do respond, interact with them to solidify your relationship, lest it fade away.  Directly acknowledge their response, ask follow-up questions and share their insights with others.  Follow me on Twitter (@tedrubin) and you’ll see what I mean.  The more responsive you are to your audience, the more responsive they’ll be to you.  And that’s where relationships are born.

Return on Relationship™ (hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.

(Book coming in January)

 

Additional Posts about Return on Relationship™

http://www.tedrubin.com/return-on-relationship-the-new-measure-of-success/

http://www.tedrubin.com/brands-need-to-focus-on-ror-return-on-relationship/

 

 

 

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Ted Rubin

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13 Comments
  1. posted by
    Relationship Building on Social Platforms | Straight Talk | Ted Rubin
    Sep 15, 2012 Reply

    […] ROR, Return on Relationship™ (hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. function resizeCrossDomainIframe(id, other_domain) { var iframe = document.getElementById(id); window.addEventListener('message', function(event) { if (event.origin !== other_domain) return; // only accept messages from the specified domain if (isNaN(event.data)) return; // only accept something which can be parsed as a number var height = parseInt(event.data) + 32; // add some extra height to avoid scrollbar iframe.height = height + "px"; }, false); } Share Featured, Marketing, Social Media/Marketing @eYeks, @ngishere, @tedrubin, @Twylah, Collective Bias, Featured, Return on Relationship, RonR, ROR, Shopper Marketing, ted rubin, Twitter It’s not social, It’s human… via @tamicann […]

  2. posted by
    Relationship Building on Social Platforms | THE SOCIAL CMO Blog
    Nov 8, 2012 Reply

    […] ROR, Return on Relationship™ (hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. […]

  3. posted by
    My New Title, CHO… Shifting Your Mindset by Shifting Your Focus |
    Jan 27, 2013 Reply

    […] So think about that. Hugs first, marketing second. Change your title, put a sign on your desk—do whatever you have to do to shift that mindset, and a whole new world can open up for your company. Metaphorically “HUG” your customers, prospects, employees and vendors. Try it—and you’ll begin to see the real benefits of Return on Relationship. […]

  4. posted by
    My New Title, CHO… Shifting Your Mindset by Shifting Your Focus | THE SOCIAL CMO Blog
    Feb 5, 2013 Reply

    […] So think about that. Hugs first, marketing second. Change your title, put a sign on your desk—do whatever you have to do to shift that mindset, and a whole new world can open up for your company. Metaphorically “HUG” your customers, prospects, employees and vendors. Try it—and you’ll begin to see the real benefits of Return on Relationship. […]

  5. posted by
    Social Track: Twitter…Not Just A Place To Tweet | SoFabCon
    Apr 23, 2013 Reply

    […] social marketing strategist and in January 2009 started using and evangelizing the term ROR, Return onRelationship, hashtag […]

  6. posted by
    Real-time marketing or right-time marketing? | Successful Workplace
    May 7, 2013 Reply

    […] It’s so important to keep in mind that right-time marketing means making a connection that goes beyond simply time and place, but takes it a step further and builds the connection… and therefore the relationship. Consumers desperately want to feel heard, connected, and valued, so remember to take it beyond the simple offer to engage and build Return on Relationship. […]

  7. posted by
    4 Social Media Platforms to Empower Your Employees – SkyOffice Consulting | SkyOffice Consulting
    Oct 3, 2013 Reply

    […] Keynote Speaker and Brand Evangelist. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted is the most followed CMO on Twitter according to Social Media Marketing […]

  8. posted by
    4 Social Media Platforms to Empower Your Employees | Joshua Pyle
    Oct 3, 2013 Reply

    […] Speaker and Brand Evangelist. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted is the most followed CMO on Twitter according to Social […]

  9. posted by
    Part 3: Interviews with the Top 50 Social Media Power Influencers – HootSuite Social Media Management
    Nov 20, 2013 Reply

    […] leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship, hashtag […]

  10. posted by
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    Jun 25, 2014 Reply

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  11. posted by
    Networking is A Good Investment : Interview with Ted Rubin | JC Giraldo
    Jan 6, 2015 Reply

    […] is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. #RonR is the value (both perceived and real) that will accrue over time through connection, loyalty, […]

  12. posted by
    What Is Return on Relationship? – TalentCulture
    Apr 21, 2015 Reply

    […] Instead, these are stats are leading indicators that a brand is creating value that can lead to financial results in the future. These social relationships can also be leveraged through initiatives, campaigns, and events to create real dollar value for a brand. In other words, ROR – Return on Relationship! […]

  13. posted by
    What Is Return On Relationship?
    May 4, 2015 Reply

    […] In other words, ROR – Return on Relationship! […]

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