“At Siegel+Gale, we often think of simplicity as creating brand experiences that are remarkably clear and unexpectedly fresh.”
I think that should be the mantra for any business, really—to create clear, fresh experiences for our customers—something so pure that it feels as delightful as plunging into a crystal clear pool on a hot day. If every organization focused on this, can you imagine the power it would create?
It’s funny that while we as humans crave simplicity, we also tend to get very busy making everything complicated. Why is that? What can we do to counter it? When I talk about #JustBeNice or #RonR, simplicity is the root. It’s the very core of true connection… yet it’s one of the hardest things to maintain.
Rhythm is another word that brings the feeling of simplicity to mind. It’s great when we experience it or watch it happen, but boy is it hard to keep up!
Stop worrying about what’s next, for a moment, and concentrate on defining what simplicity means to you… and how to make it part of your “Brand DNA.”