The Case for Predictive Analytics in Influencer Marketing ~via @hybris_software

There’s a lot of talk these days around influencer marketing on social channels. And it’s no wonder–a survey from Burst Media’s 2014 Influencer Marketing’s Benchmark Report found that influencer campaigns earn big returns: $6.85 in earned media value for every $1.00 of paid media. But how much effort does it really take to shift behavior in […]

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Defining Social Metrics

    I talk often about ROR, Return on Relationship™(hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing. But don’t let that […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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