Branding Genius: Old School Tactic Crushes a $40 Billion Market ~via @davidbrier

They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.) Include no technical information for brands and products. Give away free cappuccinos and beverages, and They’re doubling their revenue each year, exceeding $225 million in […]

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How Crazy Socks Became the Key…

—– If you’re struggling with how to build your personal brand online, you may find inspiration in this expert’s branding story. SEPTEMBER 29, 2014 Building your brand can feel like an uphill battle at times. Anyone with a clever idea and the guts to try it can do so on social media’s global platform—and there […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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