Duane Reade Strategy Creates 1 Million+ Engaged Twitter Followers

~via Wired City… New York City drug store giant Duane Reade is connecting with more customers via social media. Its Twitter fan base surpassed 1 million followers, a major milestone for the Walgreen-operated drug store chain among the drug, food and mass-arena segment. Duane Reade has raised its presence on Twitter more than 6,000 percent in the past year. Calvin […]

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I am Currently a Free Agent and Open to Opportunities…

Initially I will be Consulting, Speaking, Writing, etc. More to come soon 🙂 In the words of Collective Bias Co-Founder John Andrews…  Dear Collective Bias Colleagues and Social Fabric Members… I have known some of you since the very beginning of Collective Bias (Amy Callahan and Jay Thornton… remember BlogHer 2009?) and have met the rest as you have joined this great […]

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Ted Rubin shares, with @newscomauHQ’s @ClaireRPorter, the top 10 things businesses are getting wrong on social media

Originally posted at by Claire Porter, (@ClaireRPorter) Technology editor  Using social media to broadcast a campaign or initiative isn’t social media, says Ted Rubin. BUSINESSES should stop tweeting so much and shut up and listen to what their followers are saying about their brands on social media, according to Ted Rubin, Chief Marketing Officer of social media […]

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Real-Time Marketing: 4 Best Practice Examples of Getting It Right at the Right Time

Amazon, Walgreens, eBay, and Netflix—you know these companies. And if you’ve done business with them, or visited their websites, they know you, too. Not everything, of course—that would be creepy.  But they probably know more than you think; they probably placed you in a category or two; and they probably know you watch spy thrillers […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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