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“Moments” Marketing

Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all experience it as consumers. Spend a few hundred dollars on a new phone, […]

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Good Things in 2016

I have heard a lot of complaining about 2016, what a difficult year it has been for so many, and I totally get that, and concur on many levels. So I thought it important, and have been inspired by a number of friends who have posted to Facebook asking friends to either commiserate about the […]

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Embracing Social: Interview with Social Strategist Ted Rubin ~via @savage_int

Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin – leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators – is leading the charge for embracing Social Media Marketing. Evangelizing the term ROR – Return on Relationship  – since 2009, […]

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Advice On Building Personal Relationships Through Social Media ~via @smarthustlemag

Ramon Ray, Publisher of Smart Hustle Magazine: I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of ROR (return on relationship) truly means. He offered up some insightful tips on […]

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Social Selling Isn’t About Selling

If there’s one marketing mantra that will always be true for businesses, it’s “Know Your Customer.” Whether you sell shoes, dry cleaning services, computer software or multi-million-dollar widgets, that’s the one maxim that will never change, no matter what happens to society in the future. It’s the one thing marketers and salespeople alike need to […]

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tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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