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Amazon Goes Brick and Mortar to Connect…

by Ted RubinRubin and John Andrews Andrews Amazon goes Brick and Mortar to connect… it’s own bookstores, Kohl’s integration, Whole Foods, Pickup centers – they are creating a high consumer touch. AND realize a vast majority of retail sales (especially holiday shopping) starts at Amazon… they have become the go-to search engine for retail (1.2 BB in […]

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Shoppers as Advocate Influencers

Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Shoppers become advocate influencers because something about their experience with a brand influenced them first… and they […]

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tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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