Shoppers as Advocate Influencers

Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Shoppers become advocate influencers because something about their experience with a brand influenced them first… and they […]

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The Power of Social Influence

In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not a place, a.k.a. the website […]

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The Case for Predictive Analytics in Influencer Marketing ~via @hybris_software

There’s a lot of talk these days around influencer marketing on social channels. And it’s no wonder–a survey from Burst Media’s 2014 Influencer Marketing’s Benchmark Report found that influencer campaigns earn big returns: $6.85 in earned media value for every $1.00 of paid media. But how much effort does it really take to shift behavior in […]

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Mom Bloggers / Dad Bloggers: Conversation with Ted Rubin [video]

Watch the 26th Episode of the Marketing Mash video series featuring Ted Rubin. Listen to this highly intriguing yet light-hearted conversation about mom bloggers versus dad bloggers. Ted and Eric also discuss the reach that mom bloggers have – building content, sometimes bullying people, but always influential. Eric Vidal – Chief Content Officer, The Marketing […]

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How Collective Bias Harnesses the Power of Social Shoppers

CollectiveBiasTV Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for brands and retailers. The company has satellite offices in New York City, Chicago, Minneapolis and San Francisco, […]

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Harness the Power of Social Stories

Whether your business is selling widgets or services, success depends on thinking more in terms of delivering stories about those widgets or services and how people use them than about pumping out feature-rich fact sheets or ads. Your customers want to hear those stories, so find more ways to tell them! Reach out to your […]

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Influencers versus Inserts: Is the Writing on the Wall for Print in 2013?

The co-founder and CEO of Collective Bias, John Andrews, recently told Marketing Daily that there are changes in the wind regarding shopper marketing and the last bastion of print media advertising to still be alive and kicking, the Free-Standing Insert (FSI) . It’s amazing to me the amount of money that’s still dumped into coupons and inserts in the […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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