by Ted Rubin | Jan 9, 2022 | Featured, Marketing, Miscellaneous
John and I speak with Jason Cooper about our new book called RETAIL RELEVANCY, perfect start for the new year. ~via Jason… Shopping behaviour is changing from a world where consumers go to stores to get products to one where products come to consumers. Of...
by Ted Rubin | Aug 13, 2016 | Featured, Marketing, Social Media/Marketing
The six words to never utter in today’s business environment… “We’ve always done it this way.” Empower your employees to collaborate with each other, float new ideas and try new ways of getting things done. Stop thinking in terms of silos of information...
by Ted Rubin | May 9, 2016 | Featured, Marketing, Social Media/Marketing
Innovation is inspiring. We all love a good story about someone with a big idea, the passion to pursue it and the determination to see it through to the finish. Yet when we read or watch those stories, it can be all too easy to feel we don’t have the chops to be...
by Ted Rubin | Jan 11, 2016 | Featured, Marketing, Social Media/Marketing
When tapping your company’s brain trust to come up with new ways to tackle problems or innovate new products or services, what’s the best way to move forward? If you’re thinking about brainstorming, you’ve got a lot of company. However, I believe that while the...
by Ted Rubin | Nov 29, 2015 | Featured, Marketing, Social Media/Marketing
We often hear a lot about omnichannel marketing from an external viewpoint, but I think it’s also important to look at it from an internal perspective. Is your internal communication structure helping to build consistent company messaging and culture or is there...