by Ted Rubin | Mar 26, 2019 | Featured, Marketing, Social Media/Marketing
Empowering your employees will result in success for your brand… Every retail employee is an individual with their own unique skills, outlook, and ability to solve problems. With the right training, an employee can learn to be a true ambassador for your brand,...
by Ted Rubin | Mar 22, 2019 | Featured, Marketing, Social Media/Marketing
Why marketers need to really understand what their audiences want, before they – and their products – become irrelevant… Does it appear that you’re followed around online with ads for things you already own? A case in point… I own three Nests, nine Nest...
by Ted Rubin | Mar 18, 2019 | Featured, Marketing, Social Media/Marketing
Instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, taking a closer look at their customers, and innovating to best serve those customers… Traditional retailers are failing, and while I know...
by Ted Rubin | Feb 22, 2019 | Featured, Marketing, Social Media/Marketing
Why EMPATHY for your CONSUMER will always result in a Better, More Effective Marketing Plan. It’s pretty easy to sit in a room and come up with a flashy marketing plan that’s sure to please other marketing experts. That doesn’t mean it will be...
by Ted Rubin | Feb 11, 2019 | Featured, Marketing, Social Media/Marketing
Are bloggers/influencers, worth the money to influence consumers? My take… #1… it’s all about the situation, the context, and the bloggers/influencers. #2… it’s most often, although not always, more about the content than the “influence.” ...