by Ted Rubin | Jul 29, 2018 | Featured, Marketing, Social Media/Marketing
Why ditching the discount and dialing up the customer experience (with a focus on flexibility) is more likely to deliver success. When a marquee brand or major, traditional retailer releases a disastrous earnings outlook, what is the first thing they usually do in an...
by Ted Rubin | Jul 22, 2018 | Featured, Marketing, Social Media/Marketing
Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to understand where the future of retail really lies. Ask the average...
by Ted Rubin | Jul 16, 2018 | Featured, Marketing, Social Media/Marketing
Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated community takes effort, but it’s one of the most effective ways...
by Ted Rubin | Jul 4, 2018 | Divorced Dad, Featured, Social Media/Marketing
Independence Day brings to the forefront the current frightening political environment, world environmental, economic, and most importantly and relevant today that represents freedom… the challenges immigrants, and those seeking asylum, have been experiencing...
by Ted Rubin | Jun 30, 2018 | Featured, Marketing, Social Media/Marketing
The customer experience matters. Don’t think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store’s online experience and not-so-customer-friendly policies keep preventing him from closing the deal. For this episode of The...