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How to Master Return on Relationships with Ted Rubin ~via @DisenchantedMKT

Today’s Guest: Ted Rubin Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. His first book, Return on Relationship, was released 1/29/13. Follow Ted on Twitter @TedRubin. He can also be found on LinkedIn. […]

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User-Generated Content (UGC) and ROI

It’s no exaggeration to say that user-generated content (UGC) is changing the way that we consume information, both in marketing terms and in the wider world. If you have an internet connection, a connected device and a social account, then you have a platform to share just about anything. For any business with an online […]

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How the In-Store Experience is Evolving, Thanks to Mobile

If you have been shopping at a Banana Republic Factory store in the past year, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to deliver a more tech-friendly shopping experience for loyal customers. The details are mostly familiar – rewards for repeat customers, product recommendations, a […]

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#JustBeNice Isn’t Always Easy

Just be nice. When you’re working to build relationships, you can never go wrong by showing some basic respect, decency and empathy. It’s pretty easy to be nice when the sun is shining, you’re in a good mood, and you’re surrounded by people whose company you enjoy. But being nice can be hard work when […]

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tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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