by Ted Rubin | Oct 28, 2016 | Featured, Marketing, Social Media/Marketing
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some inside insights on...
by Ted Rubin | Oct 28, 2016 | Featured, Marketing, Social Media/Marketing
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some inside insights on...
by Ted Rubin | Oct 20, 2016 | Featured, Marketing, Social Media/Marketing
Ian Farrar and Ted Rubin Discuss: Communities and networks Approach to social Customer service and their use of social media Employee engagement Personal branding Culture Customer relationships ...
by Ted Rubin | Sep 23, 2016 | Featured, Marketing, Social Media/Marketing
Focusing on the user experience rather than worrying solely about conversion rates shouldn’t be a novel idea, but too often the numbers take precedence over how we reach them. Not all conversions are created equal. If you optimize your app or website only for...
by Ted Rubin | Sep 15, 2016 | Featured, Marketing, Social Media/Marketing
Snapchat is gaining a recognition as serious platform for brands but will it actually help your bottom line? It will depend on how you use the social media platform and what your goals are. Finding and connecting with the right audience can be challenging. I invited...