by Ted Rubin | Sep 8, 2016 | Featured, Marketing, Social Media/Marketing
That old, moss-covered wall between sales and marketing in the brick-and-mortar world has been showing its age for a long time now. It’s great to see that the wrecking balls are on-site, and they’re clearing the way for the type of collaboration that has long defined...
by Ted Rubin | Sep 7, 2016 | Featured, Marketing, Social Media/Marketing
Know your audience. It’s old advice, but still as relevant as ever in a marketing world dominated by content. I’d just like to add that it’s also important to let your audience help you create context. You might be the creator, but your content must “feel” like it...
by Ted Rubin | Sep 1, 2016 | Featured, Marketing, Social Media/Marketing, Uncategorized
Must-have brands. Ooh, just the the thought of having one. Enough to make a grown CEO cry. MUST-HAVE BRANDS. A SHORT HISTORY. Old Spice. Oreo. GEICO. Each of these brands is a household name, the goal and hope of nearly every company or its CEO. So how the heck does a...
by Ted Rubin | Sep 1, 2016 | Featured, Marketing, Social Media/Marketing
Must-have brands. Ooh, just the the thought of having one. Enough to make a grown CEO cry. MUST-HAVE BRANDS. A SHORT HISTORY. Old Spice. Oreo. GEICO. Each of these brands is a household name, the goal and hope of nearly every company or its CEO. So how the heck does a...
by Ted Rubin | Sep 1, 2016 | Featured, Marketing, Social Media/Marketing
Must-have brands. Ooh, just the the thought of having one. Enough to make a grown CEO cry. MUST-HAVE BRANDS. A SHORT HISTORY. Old Spice. Oreo. GEICO. Each of these brands is a household name, the goal and hope of nearly every company or its CEO. So how the heck does a...