by Ted Rubin | Nov 2, 2015 | Featured, Marketing, Social Media/Marketing
The CMO should oversee all marketing, PR, communications, customer service, and customer experience management. Every touch point with the consumer needs to come under her purview. Often this is not the case—customer service and communications are often siloed. This...
by Ted Rubin | Oct 31, 2015 | Featured, Marketing, Social Media/Marketing
On this episode of Getting Goosebumps: The Power of Storytelling, I had the awesome opportunity to share ideas with Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators, Ted Rubin. As the most followed CMO on...
by Ted Rubin | Oct 26, 2015 | Featured, Marketing, Social Media/Marketing
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. People Mentioned Seth Godin –...
by Ted Rubin | Oct 22, 2015 | Featured, Marketing, Social Media/Marketing
There’s a lot of talk these days around influencer marketing on social channels. And it’s no wonder–a survey from Burst Media’s 2014 Influencer Marketing’s Benchmark Report found that influencer campaigns earn big returns: $6.85 in earned media value for every $1.00...
by Ted Rubin | Oct 19, 2015 | Featured, Marketing, Social Media/Marketing
Poor work structure not only kills creativity, says Ted Rubin, but also ruins all the factors that create success. As part of the Workfront “Structure Grows Creativity” project, we asked marketing thought leaders to give us their take on the ongoing “Structure vs....