by Ted Rubin | May 5, 2017 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye...
by Ted Rubin | May 2, 2017 | Featured, Marketing, Social Media/Marketing
The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands treat social listening as little more than another item on the analytics checklist. They look at the numbers, check...
by Ted Rubin | Apr 29, 2017 | Featured, Marketing, Social Media/Marketing
Ted Rubin is a leading social marketing strategist, acting CMO of Brand Innovators, and co-founder of the recently launched Prevailing Path. HOW TO PREPARE YOUR BUSINESS David Reimherr: Ted, to dig in, what do you feel is the first thing a small business should do...
by Ted Rubin | Apr 27, 2017 | Featured, Marketing, Social Media/Marketing
John is my business soulmate… Not just because we see the marketing/retail world the same way, and not just because we accept each other’s talents and shortcomings… and do our best to support/make-up-for both. But because he is a true, heart-felt,...
by Ted Rubin | Apr 23, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Listen. If you want to be heard above the growing social media “noise,” you need to first listen to your consumers so when you do speak, you get it right. What are they saying, what are they feeling, what are their pain points, what solutions do they need? Don’t just...