by Ted Rubin | Apr 2, 2017 | Featured, Marketing, Social Media/Marketing
It’s easy to forget that Amazon began its life as an online retailer of books – the paper kind. The eCommerce website where today you can literally purchase almost anything you can imagine got its start selling a single type of product that would soon lose most...
by Ted Rubin | Mar 28, 2017 | Featured, Marketing, Social Media/Marketing
Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Shoppers become advocate influencers...
by Ted Rubin | Mar 26, 2017 | Featured, Marketing, Social Media/Marketing
If you make something easy to do, people are more likely to do it. They’re also more likely to come back to you in the future when they need a similar product or service. Nothing complicated about that, but it’s a point that many brands and service...
by Ted Rubin | Mar 21, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
There is so much talk about Mobile, how important it is, and the differences in how it works. I believe the word “Mobile” needs to disappear as a silo in 2017 and beyond, as everything has basically become mobile. Don’t be scared because building a mobile community is...
by Ted Rubin | Mar 18, 2017 | Featured, Marketing, Social Media/Marketing
Don’t underestimate the value of getting to know your employees and vendors as people. For developing great working relationships plan time for getting together outside work to unwind, taking part in a charitable event, having a meal or just playing. Getting to know...