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Successful Integration of AI into Customer Experience Requires a Human Touch

Business AI isn’t just coming, it’s here. Einstein AI is now integrated into Salesforce’s cloud-based CRM, IBM’s Watson has gone commercial, and we’re only scratching the surface of how artificial intelligence will impact the business world. Like any other advance, it will be a mixed bag. Our current generation of AI is already helping businesses […]

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“Social Media Talks” Podcast Interview with Ted Rubin [audio] ~via @Kompassmedia

Social Media Talks Podcast presented by Alan Hennessy brought to by Kompass Media. Interview with a Top Social Media Influencer Ted Rubin. Social Marketing Strategist, Acting CMO Brand Innovators, and Co-Founder Prevailing Path. Ted started using and evangelising the term ROR (hashtag #RonR), Return on Relationship in 2008 while the CMO of e.l.f. Cosmetics.  

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Leesa Has Hacked Mattress Buying And Changed The Industry In the Process ~via @Katadhin

Have you been Mattress shopping lately? How about in the last decade? The last hundred years perhaps? I’m pretty sure that the shopping experience hasn’t changed in the last 50 years if ever. You are bombarded by a constant barrage of ‘sales’ and finally go into a store and are immediately overwhelmed by a plethora of features […]

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Seek Out and Empower Moments of Connection

Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be wrong in that assumption, but only about the boisterous part. Handler and McCormack’s essay […]

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Amazon is the Next Generation of Walmart

Amazon is the next generation of Walmart, for brands and competition, but it’s “Walmart on steroids”… everywhere, for everything, 24/7. Soon they will move in a big way extending from merchandise into personal services… they already are. AND… Amazon is a brand everyone will buy, whereas Walmart most certainly is not. #RetailRelevancy #FollowThePath…...

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Brand vs Reputation

The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand […]

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tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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