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Seek Out and Empower Moments of Connection

Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be wrong in that assumption, but only about the boisterous part. Handler and McCormack’s essay […]

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Amazon is the Next Generation of Walmart

Amazon is the next generation of Walmart, for brands and competition, but it’s “Walmart on steroids”… everywhere, for everything, 24/7. Soon they will move in a big way extending from merchandise into personal services… they already are. AND… Amazon is a brand everyone will buy, whereas Walmart most certainly is not. #RetailRelevancy #FollowThePath…...

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Brand vs Reputation

The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand […]

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The New Rules of (Social Media) Engagement… Ted Rubin and @NetBase ~via @Brand_Innovator

The New Rules of (Social Media) Engagement. Exploring how servicing customers on social media yields new actionable data. Join us as we speak with Ted Rubin, social marketing strategist and highly-acclaimed speaker on brands and social, acting CMO of Brand Innovators, and Co-Founder of Prevailing Path. In this lively session, we will discuss trends and tools […]

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The Key is Harnessing the Power of Social Influence in a Compelling Way…

The key is harnessing the power of social influence in a compelling way that connects authentic story-telling with brand and product interaction. This is a radical departure from the current media and eCommerce environment as consumers seek information when and where they want it vs. proceeding along a predictable purchase path. Mobile is accelerating this […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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