by Ted Rubin | Dec 18, 2021 | Featured, Marketing, Social Media/Marketing
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
by Ted Rubin | Oct 9, 2021 | Featured, Marketing, Social Media/Marketing
It is very, very rare to have your customer’s full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
by Ted Rubin | Aug 22, 2021 | Featured, Marketing, Social Media/Marketing
THIS INTERVIEW BEGINS AT MINUTE 5:50… Ted is a leading Social Marketing Strategist with millions of social media followers in his network. How does he leverage his influencer power to further his business objectives? Entertaining, funny, engaging and compelling,...
by Ted Rubin | Apr 25, 2021 | Featured, Marketing, Social Media/Marketing
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately too many are simply banging away at the numbers. Consumers do not owe you their attention, and they...
by Ted Rubin | Apr 17, 2021 | Featured, Marketing, Social Media/Marketing
In this segment, meet Ted Rubin and Photofy. This is an installment of the Small Business Update from across the Nation and in your town. INFO: https://photofy.com/ WATCH HERE… Originally posted at businessinnovatorsmagazine.com