The Social Path to Purchase… ~via @CollectiveBias

The Collective Bias influencer community creates shopper content By Stuart Feil September 10 2012 ADWEEK Shopping is, by its very nature, a social activity—people always want to know what other people are buying or discuss what they’ve bought themselves with friends and other shoppers. Nowhere is this more evident than in the blogosphere, where brand ambassadors […]

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What is the Future of (Social) sCommerce?

Pinterest now drives more click-throughs than Facebook and Twitter combined despite having a fraction of their user base. What’s driving this phenomenon? A combination of participation and inspiration. Pinterest is the canary in the coal-mine for two huge converging trends, shifting media consumption and changing shopping habits. The key is harnessing the power of social […]

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Social Commerce is Relationship Commerce

We’re hearing more and more about “Social Commerce” these days – but how many of us actually understand its implications?  I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, becoming e-commerce, and now evolving through the evolution of social media into Social Commerce. The implications […]

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Guest post via @Katadhin: Get Your Hands Dirty, It’s Time for sCommerce

@Katadhin, John Andrews, Collective Bias Founder/CEO, has over 14 years experience with leading brands like Sara Lee, Eastman Kodak Digital, Newell Rubbermaid, and of course Walmart, where he is perhaps best known for the creation of its award winning social media platform Elevenmoms, an industry-leading online customer advocate program.   I read a great Mashable article recently...

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Relationship Commerce… the new definition.

Long-term E-commerce success is in a big way relative to Relationship Commerce, building relationships and interacting with consumers. Relationships are extremely important. The relationship a customer has with a company can make or breaks the company’s success… this is perfectly exhibited with what Amazon does to nurture a relationship. But what about true relationships that...

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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