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Instead of “Creating” Viral Moments, Look for Real-Time Influence Opportunities

Look at big corporate brands, and you’ll find plenty of businesses paying millions to cultivate influence by creating the next viral moment. Good luck. The impulse is understandable, but the tactics leave much to be desired. Obsessing over “the big one” all too often means missing out on the smaller moments of influence that really […]

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The Media Insurgency Has Begun. Viva La Revolution! ~via @Katadhin

Originally published at Collective Bias by John Andrews (@Katadhin) I’ve been thinking about Daniel Morgan recently.  Mr. Morgan was a warrior charged with defeating the most powereful, organized and efficient military force of his time, the British Army.  Having served in the aforementioned organization, he knew he didn’t have a chance and needed to approach the problem from a […]

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Collective Bias – Power to Influence

Published on Sep 4, 2012 by CollectiveBiasTV Collective Bias is a content marketing company that weaves organic social content into real-life stories to create millions of impressions, drive organic SEO and ultimately sales for brands and retailers like Starbucks, Nestle, Elmer’s and Walgreens. Collective Bias’ Social Fabric® community made up of over 1,200 social influencers with...

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Why in the World Would Anyone Think Bloggers Should Work for Free? (via @Katadhin)

Authored by John Andrews (@Katadhin) Try this, call Time Warner and tell them you’d like them to advertise your product on Franklin & Bash, Cooking Light and in People.  Tell them it’s a really great new product and their audience will love it and that you’ll put them in the running for a gift card if they feature your item.  […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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