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“Moments” Marketing

Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all experience it as consumers. Spend a few hundred dollars on a new phone, […]

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What’s Your Sales Edge?

Today’s knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what’s your sales edge? “Learning to build stronger relationships with your clients.” I was reading some great information recently on social selling and how social media has changed the sales process. The power now is in the […]

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tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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