ARCHIVES

How the In-Store Experience is Evolving, Thanks to Mobile

If you have been shopping at a Banana Republic Factory store in the past year, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to deliver a more tech-friendly shopping experience for loyal customers. The details are mostly familiar – rewards for repeat customers, product recommendations, a […]

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#JustBeNice Isn’t Always Easy

Just be nice. When you’re working to build relationships, you can never go wrong by showing some basic respect, decency and empathy. It’s pretty easy to be nice when the sun is shining, you’re in a good mood, and you’re surrounded by people whose company you enjoy. But being nice can be hard work when […]

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Instead of “Creating” Viral Moments, Look for Real-Time Influence Opportunities

Look at big corporate brands, and you’ll find plenty of businesses paying millions to cultivate influence by creating the next viral moment. Good luck. The impulse is understandable, but the tactics leave much to be desired. Obsessing over “the big one” all too often means missing out on the smaller moments of influence that really […]

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Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back for more. Ten different people who make one-and-done transactions […]

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tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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