OracleSocial: Ok, I have to ask. What’s the deal with the socks? Do you plan your outfit around your socks?
Ted: I’m playful. Socks have become part of my personal brand since 2010. It started because people noticed I was wearing funky socks at conferences. It creates conversation. It makes me approachable. I have CEOs stick out their foot and want to take a #TedSockie when we meet or come across each other serendipitously. It makes it so somebody can say, “what socks are you wearing today?” instead of thinking they have to come up with some bright comment or way to open up a conversation or approach me.