Welcome to the ‘Age of Influence’

 

In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all.

We are now entering the era of “New Media.” Media is now aggregated, not a place, a.k.a… the website destination is dead. People choose their media vs. being beholden to media schedules, formats or those who we “should” be listening to.

Publishers are people, not oracles and print is most certainly unsustainable, and therefore as good as dead. User generated content, and the democratization of content, publishing and the ability to share consume, and publish… anytime, anywhere is setting the stage for each and every one of us to be the center of our own media channel.

Welcome to the ‘Age of Influence,’ where anyone can build an audience, advocate brands, build relationships, effect change and make a difference.

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Ted Rubin

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