by Ted Rubin | Oct 2, 2021 | Featured, Marketing, Social Media/Marketing
Always focus on truly adding value and be sure to do whatever you can to form a human connection—people do not want to be treated as a number. Yes, you can measure and track numbers, and bang people relentlessly over the head… and make sales. BUT… Your...
by Ted Rubin | Nov 1, 2020 | Featured, Marketing, Social Media/Marketing
As marketers and business leaders, we worry all the time about customer experience with our employees, product, purchase, and service, BUT we have overlooked a critical part of the customer experience… how our marketing affects them. We’ve got data coming out of our...
by Ted Rubin | Nov 17, 2019 | Featured, Marketing, Social Media/Marketing
What’s the key to an unwavering customer experience and marketing focus? – keep the customer front and center, avoid unnecessary automation and ditch the not-ready-for-prime-time bots. There are plenty of marketing and customer service tools that promise more than...
by Ted Rubin | Jan 13, 2019 | Featured, Marketing, Social Media/Marketing
This article was posted to Harvard Business Review and seemed to have gotten a lot of play… What Blockchain Could Mean for Marketing. The following is my comment and viewpoint. Unfortunately very few HBR contributors engage commenters… In my opinion...
by Ted Rubin | Jan 29, 2014 | Featured, Marketing, Social Media/Marketing
Getting the right message to the right people at the right time is an age-old marketing mantra. And how you hit that sweet spot has been foremost in the minds of every marketer since people started selling things to each other. That hasn’t changed over the years, but...
