by Ted Rubin | Mar 23, 2018 | Featured, Marketing, Social Media/Marketing
We already know that small businesses will have opportunities to adapt, grow, and thrive when large, traditional retailers falter, but what does that process look like for small businesses? Since adding a digital component is so important for small business success in...
by Ted Rubin | Mar 7, 2018 | Featured, Marketing, Social Media/Marketing
I’ve said that small businesses have a big future to look forward to in today’s market, but it’s not just because large, traditional businesses are struggling to adapt to the needs of the modern shopper. Online mega-retailers like Amazon, which are currently...
by Ted Rubin | Mar 4, 2018 | Featured, Marketing, Social Media/Marketing
There are two competing trends in the retail world that I believe are going to shape the future for both small businesses and big-name traditional retailers. The first is that it has become much easier to purchase your basic necessities from home. Large, traditional...
by Ted Rubin | Feb 19, 2018 | Featured, Marketing, Social Media/Marketing
It’s no secret that online retailers have had a major impact on the brick-and-mortar retail world, and this has mostly been bad news for the big, traditional retailers that do most of their business in-store. From a consumer standpoint, why go to the mall, a...
by Ted Rubin | Nov 16, 2017 | Featured, Marketing, Social Media/Marketing
As small business owners, we sometimes tread a very thin line between what we consider success and failure. Margins are small, money is tight, risk is high, and some days it seems that everything we try is a bust. If that sounds like you, I’m here to tell you, “Don’t...