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@tedrubin is CMO of @photofyapp. He’s a marketing expert, speaker, and author of the book Return on Relationship. In this episode Ted delivers powerful tips and strategies to build long lasting relationships with your customers. He reminds us to not only “speak the language” of our customers but also use their preferred methods of communication. And he offers some meaningful insights on sharing our message across all social channels. Follow @tedrubin
Who are you and what do you do?
– Ted Rubin. I share my opinions, judgements, and learning. I am a Social Marketing Strategist, Speaker, Author, and some say… Provocateur. I use those tools to help build companies and their brands, and share their message. Most notably e.l.f. Cosmetics, OpenSky, Collective Bias and Photofy.
What made you start this journey and why is it important?
-Life has a way of creating the journey for you, based on decisions you make. I think the key is learning to make those designs, then adjust and refine where it takes you and what you do with it.
Tell us about your work and what you’re doing to help (or inspire) others?
– Return on Relationship
– #ThisDadWontQuit… #TheDadWhoWillAlwaysLove
What can people expect from following your social media accounts?
– My opinions, judgements and learning about business, marketing, politics, and personal life, especially with regard to being a Dad and a Friend.
What is the meaningful message you would like to share with others?
Relationships are like muscle tissue, the more you engage them, the stronger and more valuable they become.
A Network give you Reach; A Community gives you Power!
#SpeakUp #DoMore… #NoLetUp!
What is one piece of advice (or golden nugget) you would like to share with the viewers?
– What #BeGoodToPeople means to me…
In my eyes, it is not always about being kind and loving (although please rest assured that is a very big part of it for me).
Sometimes to #BeGoodToPeople (in my view and perspective) you have to say what you think, stand up for what you believe in, defend the innocent and those who can’t defend themselves, speak-out against injustice, and do whatever you can to change those in power.
Different viewpoints, different perspectives. Everyone internalizes #BeGoodToPeople in a way that speaks to them.