by Ted Rubin | Mar 1, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
A recent post by Susanna Rantanen sparked an important conversation about the way employer branding and recruitment marketing are often blurred together. Her point was simple… when we collapse strategy into tactics, we shrink the entire discussion. That...
by Ted Rubin | Aug 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
I posted about this to LinkedIn yesterday and it got a fair amount if attention (*see the post embedded below). Sometimes the best critique of marketing doesn’t come from analysts or consultants, but from parody. Case in point… the meme floating around showing...
by Ted Rubin | Dec 4, 2022 | Featured, Marketing, Social Media/Marketing
“Get back to basics and look people in the eye digitally,” is Ted Rubin’s key message to marketers today. Ted is the author of several books about developing customer relationships. “Retail Relevancy,” the new book he co-authored with John Andrews, explores how brands...
by Ted Rubin | Oct 9, 2022 | Featured, Marketing, Social Media/Marketing
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and potential customers think of it and say about it. They are, after all, the market! “Brand...
by Ted Rubin | Oct 1, 2022 | Featured, Marketing, Social Media/Marketing
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately, too many are simply banging away at the numbers. Consumers do not owe you their attention, and they...
