Social Media Talks Podcast presented by Alan Hennessy brought to by Kompass Media. Interview with a Top Social Media Influencer Ted Rubin. Social Marketing Strategist, Acting CMO Brand Innovators, and Co-Founder Prevailing Path. Ted started using and evangelising the term ROR (hashtag #RonR), Return on Relationship in 2008 while the CMO of e.l.f. Cosmetics.