by Ted Rubin | Mar 18, 2012 | Featured, Marketing, Social Media/Marketing
In 1997 I was looking for something exciting and new and was determined to move back to NY from South Florida and get back into the action. I decided this new thing called the “Internet” was the way to go. I read an article about Seth Godin and since he mentioned he...
by Ted Rubin | Feb 18, 2012 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
by Ted Rubin | Apr 15, 2011 | Featured, Marketing, Social Media/Marketing
Market research can be tricky because people have a tendency toward giving you the answers they think you want. It is simply human nature, and something we marketers must pay attention to. In the past, the solution to avoiding this skewed feedback has been to provide...
by Ted Rubin | Jan 6, 2011 | Featured, Marketing, Social Media/Marketing
It’s a whole new year – literally and figuratively. Social media is quickly changing the way we need to think about our brands and marketing. We can no longer expect to be successful if we just focus our marketing efforts on telling our target market how great our own...
