by Ted Rubin | Sep 28, 2015 | Featured, Marketing, Social Media/Marketing
Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They can afford to be choosy, demand more and offer less. After all,...
by Ted Rubin | Jul 17, 2014 | Featured, Marketing, Social Media/Marketing
Any time a big digital idea comes along, especially an idea that shakes free from the status quo, the marketing masses have one simple question – how does it work? If that question can’t be answered with reams of data, the concept is often dismissed. It’s a pragmatic...
by Ted Rubin | Jul 7, 2014 | Featured, Marketing, Social Media/Marketing
In recent times several marketing and communications gurus have declared “Marketing is dead.” Indeed, many of the traditional channels for marketing, such as advertising, direct mail and cold calling, have lost much of their effect and impact. However, as long as...
by Ted Rubin | Jun 17, 2014 | Featured, Marketing, Social Media/Marketing
Whether you’re an individual or part of a brand, when it comes to business, it’s the conversations we have that make the difference, not how many acquaintances we have or the size of our contact list. Let’s say you are an individual who likes to attend networking...
by Ted Rubin | Nov 2, 2013 | Featured, Marketing, Social Media/Marketing
The hospitality industry desperately needs a 6.0 upgrade. In this day and age, with digital messaging and smartphone apps taking the place of snail mail and paper trails, I find it incredible that a hotel chain still pushes notes under the door. And yet that’s...
