by Ted Rubin | May 2, 2017 | Featured, Marketing, Social Media/Marketing
The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands treat social listening as little more than another item on the analytics checklist. They look at the numbers, check...
by Ted Rubin | Apr 29, 2017 | Featured, Marketing, Social Media/Marketing
Ted Rubin is a leading social marketing strategist, acting CMO of Brand Innovators, and co-founder of the recently launched Prevailing Path. HOW TO PREPARE YOUR BUSINESS David Reimherr: Ted, to dig in, what do you feel is the first thing a small business should do...
by Ted Rubin | Apr 21, 2017 | Featured, Marketing, Social Media/Marketing
Today’s Guest: Ted Rubin Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. His first book, Return on Relationship, was...
by Ted Rubin | Apr 13, 2017 | Featured, Marketing, Social Media/Marketing
It’s no exaggeration to say that user-generated content (UGC) is changing the way that we consume information, both in marketing terms and in the wider world. If you have an internet connection, a connected device and a social account, then you have a platform...
by Ted Rubin | Apr 3, 2017 | Featured, Marketing, Social Media/Marketing
Is it any surprise that Amazon Payments has become a success story? Well, sort of. Despite Amazon’s well-earned reputation for developing efficient eCommerce solutions, going toe-to-toe with PayPal is no small task. The truth is that both services work quite...