by Ted Rubin | Nov 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
We live in a world where “success” is too often measured by numbers… the size of your bank account, the square footage of your home, the title on your business card, or the number of followers attached to your name. But to me, being accomplished has nothing to...
by Ted Rubin | Aug 24, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
A friend and colleague recently shared a story that truly resonated with me… He was in an airport, chaos all around, boarding calls echoing, people balancing bags and laptops, when someone approached him. Not because they had ever met before, but because this...
by Ted Rubin | Apr 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a...
