In the Media

June 14th, 2016: Irish Tech News: Ted Rubin Returns To Dublin To Teach More About Building Relationships Through Social Media

June 6th, 2016: The Huffington Post: 45 Experts Share Their Biggest LinkedIn Marketing

March, 2016: Inc: 25 Social Media Keynote Speakers You Need To Know

March 10th, 2016: Superior Business Solutions: 10 Top Marketing Blogs You Should Be Reading

March 6th, 2016: Forbes: How To Create A Marketing Technology Blueprint

March 1st, 2016: Forbes: Top CMO Influencers: Who Are They And What Can You Learn From Them?

February 29th, 2016: The Irish Times: “Lurkers are the most important people on social media”

February 7th, 2016: Business Etc: The One Thing Most Businesses Still Screw Up On Social Media

February 4th, 2016: Forbes: Who And What When It Comes to CMOs And Twitter In 2015

January 28th, 2016: Forbes: Survey: When Good Content Marketing Tools Go Bad

January 27th, 2016: LeadSift: The Top 25 Most Influential Marketing Twitter Accounts

January 3rd, 2016: Irish Tech News: Ted Rubin’s Social Media Insights, Keynote Speaker at Social Media Summit March 2016

September 4, 2015: Inc: 25 Social Media Keynote Speakers You Need To Know

August 24, 2015: Inc: How Great Companies Engage In Employee Advocacy Beyond Simply Sharing Content

August 7, 2015: ClickZ: Keys To Strong Marketing Networking: It’s Not Just For The B2B Marketer

July 23, 2015: Entrepreneur: Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter

July 22, 2015: Brand Innovators: 3 Things I Learned at Brand Innovators

July 22, 2015: The Marketing Scope: 14 Digital Marketers To Follow On Twitter

July 13, 2015: Cision: 15 Expert Tips To Build A Stronger Professional Network 

July, 2015: 99 Best Facebook Pages To Follow For Aspiring Social Media PROS

July 4, 2015: NicheHacks: Facebook Ads For Bloggers: How 44 Experts Use Facebook To Get Traffic To Their Blog

June 30, 2015: Airstream: On Authentic (Virtual) Relationships

June 30, 2015: Content Marketing 2015: Top 100 Influencers and Brands

June 19, 2015: Huffington Post: Mobile Advertising “Ad-Vice” From 10 Prominent Marketers

June 18, 2015: Brandwatch: #AskTheExperts: 10 Influencers Share Best Practice on Social Business Intelligence

June 8, 2015: Epoch Times: Friend, Fan or Follower on Social Media, We Are Still Just Human

June 1, 2015: Zude PR: How To Get On In Communications: Be Nice!

May, 2015: Convince and Convert: 88 marketers you should follow on Twitter

May 14, 2015 Brandwatch: #AskTheExpert: 10 Ways Social Media Will Boost Your Business Intelligence 

May, 2015 Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership

May 1, 2015 Entrepreneur: 7 Key Insights From Top Business Leaders (Infographic)

May, 2015: Facebook for Business: How to Use it to Market Yourself (and Your Brand.) 20+ Expert Insights

April 28, 2015: The 7 Best Influencer Marketing Resources

April 27, 2015: Inc: 7 Leaders With Sage Advice For Business, and Life (Infographic)

April 9, 2015: NukeSuite: Social Media Influencers You Should Be Following On Twitter

April, 2015: Generation C: The Social Benefit of Baby Boomers

April, 2015 14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

April, 2015 13 E-releases: Twitter Experts’ Advice for Your Small Business

April, 2015 C-Suite TV: Ted Rubin

April 1, 2015 C-Suite TV Discusses Interaction in a Digital World, Gamification in Everyday Business and Avoiding Popularity Contests

March 12, 2015 Talking Return on Relationships, with Ted Rubin

March 10, 2015 Twtrland: The World’s Friendliest Influential Social Media Experts

March 10, 2015 Millennial CEO: The Lost Art of “Hello

March 9, 2015: First Site Guide: 61 Experts Reveal 3 Best Blog Marketing Tips

March 9, 2015 The Social Media Professor: Social Media and Quality Management

March 5, 2015 The Marketing Scope: Ted Rubin Discusses Employee Advocacy, Social and Content Marketing

February 27, 2015 Trevor Young: Why the Future of Marketing is Heart First, Calculator Second

February 26, 2015 Yo Advice: 20 Most Followed Social Media Experts on Twitter

February 18, 2015 The Best Social Media Tools? 40 Experts Reveal All

February 13, 2015 GeneralSentiment: Top 50 Most Valuable Social Media Influencers 2015

February 11, 2015 Nao Media: #NaoTalks: Ted Rubin’s New Way to Social Marketing

January 21, 2015 HOT In Social Media: 31 Well Known Social Media Experts Tell You Their Social Media Marketing Tips for 2015

January 20, 2015 50 #ContentMarketing Kings (And Queens!) You Have to Follow on Twitter

January 2015 The Social Buzz Lab: Top 25 Social Media Influencers You Should Follow

January 14th, 2015 BuzzSumo: 17 Experts Tips on Dealing With the Latest Facebook Algorithm Changes

January 13th, 2015 Influential Insiders: Rubin on Why It’s All Relative

January 2015: Social Media Predictions and Preparations for 2015

January 9th, 2015: 43 Twitter Influencers to Follow in 2015

January 7th, 2015 24 Expert Opinions About The Top 3 Most Important Social Media Networks in 2015

January 2015: The Social Media Current: Social Media Trends as Told By Industry Leaders

December 31st, 2014 Driving Traffic With Content: 12 Content Marketing Leaders Reveal the Truth

December 29th, 2014 20 Expert Opinions About the Most Important Social Media Trends in 2015

December 19th, 2014 Forbes: 2015 Marketing Predictions Pop Culture Style

December 11th, 2014 CMO Essentials: 21+ B2B Marketing and Sales Pros Empowered by Emotion

December 2014: I am honored to have been named an Innovative Disruptor in this new iBook by Ethical Value’s Deap Khambay

December, 2014: 32 Marketing Experts Share Tips That Never Goes Out of Style

November 25, 2014 Huffington Post: Innovative Distruptors with a Social Conscience

November 24, 2014 50 Marketing Thought Leaders Over 50 List

November 23, 2014 LinkedIn: Innovative Distruptors with a Social Conscience

November 18, 2014 20 Social Media Examiner: Social Media Marketing Tips from the Pros

November, 2014 Social Business Journal: The Road to Success

November 12th, 2014 US NEWS: The Smartest Interview Questions You Could Ever Ask

October 15th, 2014 Hootsuite: Stop Trying Yourself in Knots over ROI, and Start Thinking ROR

October 15th, 2014 YAHOO! Top Sales and Marketing Influencers Named as 2014’s “Must Follow” list

August 30th, 2014 CEO WorldWide: The rise and rise of digital media

August 28th, 2014 Michael Briot: Relationships Do Matter But Good Content Trumps All

August 27th, 2014 Forbes: What the “Spiral of Silence” tells us About Social Networks

August 27th, 2014 CMS Wire: Should You Use LinkedIn to Build a Network or an Audience?

August 26th, 2014 US NEWS: “Relationships are the New Currency”

August 12th, 2014 Gartner: Six Patterns of Wow-Worthy Digital Marketing 

August 12th, 2014 Five Strategies to Sell Your Boss on Social Media Spending

August, 10th, 2014 The World’s Top 50 Social Influencers of 2014

July 21st, 2014 Refresh Connect: Refresh Connect Ted Rubin

July 15th, 2014 BloggingWizard: 43 Experts Share Their Top Tips to Grow Your Online Presence

July 9th, 2014 CMO Essentials: Diction in Marketing: Don’t Fall on Your Own Words

July 7th, 2014 Digital Clairty Group: The Unspoken Truth about Social Media Engagement Strategies

July 1st, 2014 Inside CXM: Creativity and Relationship – Bedfellows of Customer Experience Success

June 27th, 2014 Huffington Post: 33 Entrepreneurs Share Their Biggest Lessons Learned from Failure

June 17th, 2014 US News: The Digital Age Is Destroying American Values

June 12th, 2014 Vision Critical: Which Companies are Truly Customer Obsessed?

June 11th, 2014 Janet Fouts: 50+ Inspiring Tech Leaders Over 50

June 6th, 2014 Chuck Hester: Jimmy Fallon is a Social Media Genius – AND a Nice Guy! 

June 6th, 2014 Live From the CRMC: Ted Rubin on the Currency of Relationships

May 29th, 2014 Fast Company: Forget About Pleasing Everybody: Why You Don’t Want A Mega Brand

May 29th, 2014 Wall Street Journal: SDL Drives the Future of Customer Experience at Innovate San Francisco 2014

May 29th, 2014 Inside the Minds of 10 Savvy Marketing Strategists

May 28th, 2014 Online Marketing Top 15 Most Influential People

May 20th, 2014 RebelMouse Blog: 11 Must Follow Digital Marketing Rebels

May 20th, 2014 US NEWS: Cellphones Can Change Global Health for the Better

May 6, 2014 Stryde: Top 50 Social Media Experts

April 24th, 2014 How To Be The Most Interesting Person In The World 

April 24th, 2014 Forbes: Is the Future of Television Social? 

April 15th, 2014 HUFFINGTON POST: Develop an Acute Ability to Listen

April 14th, 2014 Swich and Shift’s Top 75 List of Human Business Champions

April 11th, 2014 The Top 35 Social Media Marketing Speakers

March 31st, 2014 Inspire Movements: Lessons Learned at Social Media Marketing World 2014

March 24th, 2014 Connectly: Experts Reveal: The Biggest Social Media Mistakes Small Businesses Make

March 22nd, 2014 Intelligent HQ: The Top 50 Most Mentioned on Twitter by Mid-Sized Marketers

March, 2014 Think AHA: Ted Rubin on #RonR

March 17th, 2014 Huffington Post: The State of Twitter and 10 Mavericks You Should Absolutely Follow

March 12th, 2014 18 Tips for Finding the Best Social Media Tactics for Your Business

March 12th, 2014 Rignite: 18 Tips for Finding the Best Social Media Tactics for Your Business

March 11th, 2014 BOOK: Ted Rubin on #RonR: 140 Aha Moments Exploring Return on Relationship

March 10th, 2014 Rignite: Who to Meet at #SMMW14 (Infographic)

February, 2014 Social Media 305: #305Live Interview with Ted Rubin, Most Followed CMO on Twitter 

February 25th, 2014 Social Media Examiner: 29 Social Media Tools Recommended by the Pros (#26 – Meddle)

February 24th, 2014 Ted Rubin on Creating a Social Media Strategy and Brand Evangelists

February 7th, 2014 AdWeek: The Top 50 People Most Retweeted Mid-Size Marketers

February 5th, 2014 Onalytica: Big Data and Customer Experience – Top 100 Influencers

February 4th, 2014 CMS Wire: Is Employee Advocacy the Next Big Thing for Marketers? 

February, 2014 Return on Relationship: One Way to Measure Social Media ROI for Non-Profits

January 10th, 2014 15 Loyalty Thought Leaders You Should Follow on Twitter

January 8th, 2014 SAP: Top 60 Customer Experience Influencers

January 7th, 2014 IT World: How to Make Your Best Impression in Online Business Conversation

January, 2014 Filemobile: 2014 Digital Media Trend Predictions From the Pros

January 2nd, 2014 AGBeat’s Top 50 Industry Influencers 

December 16th, 2013 FORBES: 2014 Marketing Predictions With a Twist

December 3rd, 2013 US News: Getting the Most Out of Mobile Advertising 

December, 2013 Top 10 Posts From the League of Extraordinary Thinkers of 2013

December 1st, 2013 Interview with Ted Rubin the Worlds Most Followed CMO

November 21st, 2013 Baseline: Social Media Helps Build Bridges to Customers

November 19th, 2013 US News: Turning Brand Equity into Profits

October 8th, 2013 5 Types of People Who Will Lead Tomorrow’s Marketing Strategies

October 2nd, 2013 Connecting With Your Customer: Featuring Ted Rubin (VIDEO)

September 18th, 2013 FORBES: 25 Things Influential People Do Better Than Anyone Else

September 11th, 2013 Realtime Relationships: Why I Asked Ted Rubin to Co-Host Realtime Marketing Lab on October 14

September 10th, 2013 50 Must-Follow Marketing & Media Mavens Influencing the Hispanic Market Today

September 10th, 2013 Searching for Social ROI? Talk to Ted

September 3rd, 2013 The Supply Side briefs: Rubin exits Collective Bias, Hillshire adds jerky

August 26th, 2013 The Age of Influence is Now. Find Your Voice.

August 20th, 2013 The New Metric: Return on Relationship 

August 15th, 2013 HootSuite Highlight Project: What Does it Take to Be One of the Top 50 Social Media Power Influencers?

August 15th, 2013 CMO: Why Relationship is the New Currency for Marketing

August 14th, 2013 Forbes: Confessions Of A Professional Disruptor

August, 2013 Leadtail: Social Media Insights for Decision Makers

August 9th, 2013 World’s Most Followed CMO on Twitter Lists 10 Things Businesses Get Wrong on Social Media

August 9th, 2013 Hiring former Obama strategists is “too little too late”, says data guru

August 9th, 2013 10 Thing Businesses Get Wrong on Social Media

August 8th, 2013 “Look People in the Eye Digitally” on Social Media

August 8th, 2013 Start Making Money on Facebook: How to Measure Your Return on Social Media

August 6, 2013 Digital Marketers on Twitter: What They Share, Whom They Retweet

August 5, 2013 Social ROI: Debate Continues w Ted Rubin

July 30, 2013 Forbes: Ted Rubin: Why “Return on Relationship” Makes Marketing Dollars (And Social Media Sense)

July 28, 2013 5 Things to Think About When Creating a Social Media Content Strategy

July 20, 2013 What Latino Business can learn from Ted Rubin 

July 17, 2013 Executives encouraged to put their fingerprints on social media outreach efforts

July, 2013 Top Marketing Book Authors on Twitter

July 15, 2013 Instagram Video or Vine? Who Wins?

July 14, 2013 ISM Episode 18: Ted Rubin, Author, Forbes Top 50 Social Media Power Influencer

July 11, 2013 Give Your Brand a “Personality Test”

July 8, 2013 Advice for New CMO: 23 Marketing Leaders Share Candid Wisdom

July 4, 2013 Three Wise Men: An interview with Social Marketing Strategist Ted Rubin

June 30, 2013 Tips From the Tops #6 – Ted Rubin and Return on Relationship

June 17, 2013 Does Your Content Mean Anything? 

June 5, 2013 Q+A With Ted Rubin, Social CMO, Collective Bias 

May 29, 2013 4 Ways CMOs Can Be More Successful on Facebook

May 28, 2013 Want Better Return on Engagement? Make Engagement More Personal

May, 2013 ADMA Global Forum, Speakers 

May, 2013 Why ROR is becoming more important than ROI

April 20, 2013 Social Media professionals gather at Social Fresh conference in Tampa

April 17, 2013 Forbes: Why Small Business Are Losing on Social Media

April 17, 2013 Forbes: Who Are The Top 50 Social Media Power Influencers? 

April 4, 2013 Want to know the secret to Social Media?

April 4, 2012 The Age: Want to know the secret to Social Media? 

March 25, 2013 15 New Ecommerce Books for Spring 2013

March 20, 2013 ADMA Secures Most Followed CMO on Twitter

March, 2013 ROR How do You Measure Return on Relationship

March 26, 2013 Make Your Company Top-of-Mind and Your Employees Proud

March 18, 2013 Profiles in Business: Ted Rubin of Collective Bias

March 12, 2013 Creating Fans of Your Brand

March 8, 2013 5 Changes Needed for Best-in-Class Customer Service

March 2, 2013 Ted Rubin and Brand Engagement

February, 2013 10 Ways to Get Your Job Skills in Shape (see…#6 KEEP PACE WITH NEW TECH)

February 28, 2013 Social Media Starting Lineup

February 20, 2013 Social Media and Inspirational Leadership

February 7, 2013 SayDaily: 10 Interesting CMOs on Twitter

February 5, 2013 ATT: Need To Be Convinced That Social Media Networking Is Serious Business?

February 1, 2013 13 Influencers Who Get Content Marketing and Interactive Content

January 29, 2013 Collective Bias’ Ted Rubin Adds Chief Hugs Officer (CHO) to His Job Title

January 29, 2013 Getting Return on Relationship: A Book Review

January 13, 2012 13 Forbes: Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite

December 23, 2012 Huffington Post: Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow

October 19, 2012 SOCIAL MEDIA LEADERSHIP AWARDS Workshops Announcement

September 28, 2012 IBM Smarter Commerce Friday Interview Series with Ted Rubin

September 10, 2012 Pivot Conference: Social Media Reporting, What Metrics Matter

September 6, 2012 CMO Club TV: Tami Cannizzaro and Ted Rubin, CMO’s and Social Media


March 8, 2012 Puget Sound American Marketing Association Announces MarketMix 2012

February 27, 2012 Ted Rubin Hosts #SmartCMO Chat 

February 7, 2012 AMA Puget Sound MarketMix: One for One: Social Media in Today’s Endless Conversation.

January 10, 2012 Digital Infuence: Return on Relationships: My Interview with Ted Rubin

2011 Social Media Marketing Magazine – Top CMOs on Twitter   

November 15, 2011 Mars | Philter socializes the path to purchase

November 4, 2011 Forbes: Male Consumers: Dudes, Morons Or The Next Big Thing?

November 1, 2011 Social Media Forum: How social media is changing the meaning of “Friend”  

October 31, 2011 Fast Company: PR Gurus’ Top Tips For Pitching And Storytelling In The Digital World

September 27, 2011 Business 2 Community: 6 Questions on Social Media With Ted Rubin

September 23, 2011 Social Media Week Twitter Analysis. @TedRubin #1 Influencer at Halftime in the United States  

August 24, 2011 TECH Cocktail: ROR: RETURN ON RELATIONSHIPS! @TEDRUBIN & The Mantra for Future Marketing Success

August 12, 2011 EXCLUSIVE! Twitter’s Top-Followed CMO Ted Rubin Talks to NYAMA 

June 17, 2011 10 Social media Lessons in Being Human

June 3, 2011 FOX Business: Simple Tweets, Smart Connections

February 8, 2011 OpenSky Changes Ire Some Bloggers…But Is It Just Smart Business?

October 27, 2010 Social Media Marketing Magazine: Questions & Answers about Relationship Marketing & Relationship Commerce

October 26, 2010 Relationship Marketing eWayDirect webinar

October 16, 2010 @24k Interviews Ted Rubin, OpenSky, at BlogWorldExpo

September 13, 2010 Adweek: The Tweet Life of CMOs

April 12, 2010 Fast Company: Making Up for a Small Budget

April 12, 2010 Content-to-Commerce: Mommy bloggers become their own “brands” managers with OpenSky

March 23, 2010 What’s next in Social Commerce… Relationship Commerce, at Hearst/Redbook

February 15, 2010 DMNews: Customer chatter boosts cosmetics

February 9, 2010 Brandweek: How e.l.f. Became a Social Media Giant, Todd Wasserman

February 2, 2010 The Nhuch: The Beauty of Social Commerce: The Nhuch interviews Ted Rubin, CMO, e.l.f Cosmetics

January 27, 2010 Ted Rubin and Rob Fuggetta ( on How To Turn Social Media Into Sales Now – Webinar

January 22, 2010 WWD – E.L.F. Taps Social Networks, Expands Range E.L.F. Taps Social Networks, Expands Range

January 22, 2010 C Level Social Media Action from Ted Rubin

January 15, 2010 AOL Finance: Up-and-Coming Retailers – E.L.F. Cosmetics (4th slide)

January 4, 2010 Social CMO Profile – Ted Rubin of e.l.f. cosmetics

December, 2009 The CMO Club: A Look ahead at Social in 2010, username: bazaarvoice password: WOM4U

December, 2000 eWay/Direct Online Marketing Predictions for 2010, page 12

November 29, 2009 Sunday Morning Soliloquy: Interview With Ted Rubin from e.l.f.

Advertising Age: E.L.F. Aims to Become Mass Beauty Brand — Without Mass-Media Buys Upstart Cosmetics Co. Driving Awareness With Social Media, Sampling by Jack Neff Published: November 02, 2009 BATAVIA, Ohio ( — Many beauty brands have embraced social media lately, but generally with a light air kiss. Emerging value brand Eyes Lips Face (E.L.F.), however, has made social media the centerpiece of its marketing, which still includes no traditional media budget even after it expanded nationally into Target stores in October. In the process, it’s defying the notion that only niche brands can rely on social media alone. Its website,, gets more than 200,000 visitors monthly, per, and more than 700,000, according to the company. In the most recent monthly visitor traffic ranking by beauty-review site, E.L.F. ranked 69th, ahead of Suave Wella, Sephora and Bath & Body Works, among others.

Its website,, gets more than 200,000 visitors monthly, per, and more than 700,000, according to the company. In the most recent monthly visitor traffic ranking by beauty-review site, E.L.F. ranked 69th, ahead of Suave Wella, Sephora and Bath & Body Works, among others.

E.L.F.’s latest project is via the SheSpeaks social network, which helped round up 150 bloggers who are bringing readers to parties to try the cosmetics. The idea is something like Avon parties without the sales pressure.

Word-of-mouth and sampling are crucial to E.L.F. because the brand faces a steep credibility hurdle. Its products are priced $1, $3 and $5 and sold through 10,000 mass doors, including Dollar General and Target, yet billed as comparable to products costing 10 times more at department stores.

“Women say, ‘$1 $3 and $5, how good can it be?'” said Ted Rubin, chief marketing officer of E.L.F. “Once they try our products they stay with us.”

‘Unsponsored people’

That SheSpeaks appeals mainly to mommy bloggers, not beauty bloggers, is fine by him. “A lot of [beauty bloggers] blog about only one brand,” Mr. Rubin said. “People see through that very quickly. … We’re trying to reach out to unsponsored people.”

E.L.F. also recently worked with former Walmart social-media guru John Andrews’ Collective Bias on a “speed-dating” program with mommy bloggers at Blog World in Las Vegas.

Proposed Federal Trade Commission rules regarding bloggers and word-of-mouth marketing don’t worry Mr. Rubin.

“I don’t have a traditional marketing budget, so I don’t pay people anyway,” he said. “In some way I see it as an advantage to us, because a lot of companies are paying people for their opinions.”

Small budget or no, E.L.F. has spawned more than 2,000 YouTube videos and 20,000 Twitter followers with generally good reviews. It ranked 169th among brands in September reader reviews at TotalBeauty, ahead of Neutrogena, L’Oréal and Rimmel.