by Ted Rubin | Mar 15, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Speed matters. In today’s digital environment, stories often travel faster than facts. A headline appears, a clip circulates, someone posts a screenshot, and within minutes people are forming opinions about what happened. Organizations have spent years trying to close...
by Ted Rubin | Mar 6, 2026 | Featured, Marketing, Miscellaneous, Uncategorized
WATCH THIS VIDEO ⬇️⬇️⬇️ “Evergreen: A Smart Strategy”… it’s one of the clearest, most insightful visual explanations of the value proposition offered by Media-Trade/Media-Barter I’ve seen. AND of how INNOVATION isn’t just about new technologies… it’s about...
by Ted Rubin | Mar 1, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
A recent post by Susanna Rantanen sparked an important conversation about the way employer branding and recruitment marketing are often blurred together. Her point was simple… when we collapse strategy into tactics, we shrink the entire discussion. That...
by Ted Rubin | Feb 22, 2026 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
John Starkweather’s reflection on turning off notifications struck a nerve because it names something many of us quietly negotiate with ourselves every day. We tell ourselves the constant checking is professional vigilance, that being “always on” is part of the job....
by Ted Rubin | Feb 12, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
AI governance is shifting from identity to intent. If CMOs are expected to safeguard brand trust in this new era, they must be structurally empowered to lead it. For a long time, identity has been the organizing principle of digital governance. We authenticated users,...
by Ted Rubin | Feb 6, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
As search shifts from results to responses, brands have to shift from chasing keywords to earning trust. For years, search trained brands to think in terms of rankings, keywords, and optimization tricks. Get the phrasing right, play the algorithm correctly, and you...
