by Ted Rubin | Feb 6, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
As search shifts from results to responses, brands have to shift from chasing keywords to earning trust. For years, search trained brands to think in terms of rankings, keywords, and optimization tricks. Get the phrasing right, play the algorithm correctly, and you...
by Ted Rubin | Jan 30, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Success changes shape as life changes. That was the heart of Liz Crisafi’s recent reflection after joining Karina Jimenez on the Next in Line podcast… a conversation about leadership, adaptability, and staying grounded through constant change. In that...
by Ted Rubin | Jan 17, 2026 | Featured, Marketing, Miscellaneous, Uncategorized
I started the New Year at CES, where, as expected, AI dominated the conversation. Every keynote, every panel, every product showcase had AI front and center. But for all the noise, one thing was missing from most of the discussions… the real risk today isn’t...
by Ted Rubin | Jan 3, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
The real challenge isn’t coming up with bold ideas… it’s creating environments where bold ideas are allowed to live. Most organizations don’t suffer from a lack of creativity. They suffer from a lack of permission. Permission to think out loud, to be unfinished,...
by Ted Rubin | Dec 21, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
People must still come first… especially now. In growth strategies, in marketing plans, in the systems we automate. And in every single interaction we create or allow to scale. Yet many brands are actively eroding their own equity through relentless digital...
by Ted Rubin | Dec 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
It’s funny how business language evolves. Every few years, a new word takes over the conversation, the latest shorthand for “how to win.” For a while it was synergy. Then scale. Then LTV. Now, it’s all about the moat. Everyone’s talking about building one… a...
