by Ted Rubin | Aug 15, 2026 | Featured, Miscellaneous, Uncategorized
A while back, someone posted that another name for an Alpha Male, or toxic masculinity, is simply an asshole. I laughed and added, “And its economics sister, for the more nerdy Alpha Males… Toxic Capitalism.” It was meant to be funny, a throwaway comment. But the more...
by Ted Rubin | Aug 9, 2026 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
For most of my life, I’ve often been the one who reached out, not because I felt obligated, but because I genuinely enjoyed investing in the relationships in my life. Be it a phone call, a text, lunch, coffee, a birthday message, or simply checking in to let...
by Ted Rubin | Aug 1, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Stop Optimizing for Reach… Start Optimizing for Trust Too many brands, marketers, and creators are still obsessing over who their audience is… demographics, titles, follower counts, neat little personas. That’s table stakes, and it’s no longer...
by Ted Rubin | Jul 15, 2026 | Divorced Dad, Featured, Miscellaneous, Uncategorized
Over the past year or so, I’ve written quite a bit about hope, fatherhood, letting go without giving up, and learning to go where the love is. Looking back, I realize those posts have all been helping me work through the same question, even if I didn’t...
by Ted Rubin | Jul 15, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Last week I wrote that AI won’t create alignment… it may actually accelerate misalignment. The more I’ve thought about that idea, the more convinced I’ve become that we’re about to create an entirely new industry. Not AI...
